Hyperrealitas Iklan Perspektif Hukum Ekonomi Islam

Mursal Mursal, Neza Tessya Inggrit

Abstract


Advertising is not just conveying information about a product (ideas, services and "goods"), but advertising also has the nature of "encouraging" and "persuading people to like, choose, then buy which is then very related to a theory of Baudrillard's hyperreality. The purpose of this study is to determine the hyperreality of shampoo advertisements in the perspective of Islamic economic law. The research method used is qualitative research. The results showed that Islamic principles must be upheld, including in terms of advertising, which must not ignore the norms of Islamic law, including those related to making false reality in an advertisement..

Keywords


hyperiality theory; product advertisement; Islamic economic law.

Full Text:

PDF

References


Aprillia, R. (n.d.). Konsumsi dalam pandangan jean baudrillard dan al-ghazali. Ekonomi Dan Keuangan Syariah.

Baudrillard, J. (1981). Simulacra And Simulation (S. F. Glaser (trans.)).

Dirgantara, A. E. (2021). Dinamika Perubahan Sosial dalam Syndrom Hyperrealitas. Ad-Dariyah: Jurnal Dialektika, Sosial …. http://jurnal.staiddimakassar.ac.id/index.php/adrsb/article/view/62

Harahap, A. K. (2015). Hiperrealitas Hero pada Iklan Televisi Produk Sabun dalam Membentuk Prilaku Konsumsi Anak (Tinjauan Mitologi Barthes Pada Iklan Lifebuoy Changing Colour Handwash). Semiotika, 9(2), 312–343. https://journal.ubm.ac.id/index.php/semiotika/article/view/18

Indriyani, W. (2023). Konsumsi Islam Dalam Rangka Antisipasi Impulsive Buying Fakultas Ekonomi Dan Bisnis Islam.

Jalaluddin, R. (2004). Metode Penelitian Komunikasi. Remaja Rosdakarya.

Kurniullah, A. Z. (2017). Sensual Advertising TVC “Axe University” Sebagai Representasi Kapitalisme Media dan Hyperrealitas Perempuan Indonesia. SEMIOTIKA: Jurnal Komunikasi. https://journal.ubm.ac.id/index.php/semiotika/article/view/17

Muhammad, & Azwar. (2014). Realitas. Jurnal Ilmu Perpustakaan, Informasi Dan Kearsipan, 2 no 1, 38–48.

Nararya, R. R. W. D. K., & Laksana, R. C. M. (2022). Kajian Semiotik Jean Baudrillard Dalam Iklan Televisi Nestle Bear Brand. ASKARA: Jurnal Seni Dan Desain, 1(1), 29–34. https://doi.org/10.20895/askara.v1i01.589

Nur, R. A. (2022). Dampak Hyperrealitas “Influencer” di Sosial Media terhadap Masyarakat Indonesia. Al-Ubudiyah: Jurnal Pendidikan Dan Studi …. http://jurnal.staiddimakassar.ac.id/index.php/aujpsi/article/view/95

Pawlett, W. (2007). Jean Baudrillard. Routledge.

Pujiryanto. (2005). Design For Communication Conceptual Graphic Design Basics. Andi Offset.

Saumantri, T., & Zikrillah, A. (2020). TEORI SIMULACRA JEAN BAUDRILLARD DALAM DUNIA KOMUNIKASI MEDIA MASSA JEAN BAUDRILLARD ’ S SIMULACRA THEORY. 11(2), 247–260.

Vaughan, T. (2011). Multimedia: Making It Work. McGraw-Hill.

Watie, E. D. S., & Fanani, F. (2022). PRESENTASI DIRI DAN HYPERREALITAS PADA ERA KENORMALAN BARU PANDEMI COVID-19 DI INDONESIA. Interaksi: Jurnal Ilmu Komunikasi. https://ejournal.undip.ac.id/index.php/interaksi/article/view/37526

Wijaya, M. H. dwi. (2020). Konsumsi Media Sosial Bagi Kalangan Pelajar: Studi Pada Hyperrealitas Tik Tok. Al-Mada: Jurnal Agama, Sosial, Dan Budaya. https://www.e-journal.ikhac.ac.id/index.php/almada/article/view/734

YANTO, E. A. (2019). HYPERREALITAS MAKNA BAHAGIA PADA WANITA KARIR ABAD 21 (Ditinjau Dari Teori Jean Baudrillard Pada Wanita Karir Generasi Milenial Yang Belum Menikah …. repository.mercubuana.ac.id. https://repository.mercubuana.ac.id/53719/


Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Saqifah: Jurnal Hukum Ekonomi Syariah

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Flag Counter 

Saqifah Visitor 

Creative Commons License

Saqifah by Fakultas Syariah UIN Imam Bonjol Padang is licensed under a Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)

 

EDITORIAL OFFICE

Fakultas Syariah UIN Imam Bonjol Padang

Kampus III UIN Imam Bonjol Padang

Jl. Balai Gadang Kec. Koto Tangah, Kota Padang, Sumatera Barat 25171