Personal Branding and The Law: A Case Study of Anies Baswedan in The 2024 Presidential Election

Suci Yohanifah

Abstract


Personal Branding is something that is important to shape a person's characteristics to the public. Along with the development of the branding context, branding has now penetrated into many lines, including in the personal development of a public official. This research reviews the personal branding strategy of a public official represented by Anies Baswedan. Anies Baswedan is a leader who is loved for his thoughts in addressing regional progress. One of the objectives of this research is to embody the leader's point of view in defining his identity. This is necessary because self-existence is a fundamental thing that must exist in a person, including public officials. This research uses a descriptive qualitative method supported by eight main concepts of Peter Montoya's personal branding. The results showed that Anies Baswedan's personal branding fulfils all eight main concepts.


Keywords


Personal Branding; Social Media; Anies Baswedan

Full Text:

PDF

References


Adji Trianto, R., Mansur, S., & Azlam Ambo Asse, R. (2022). KHALAYAK'S RECEPTION ON PERSONAL BRANDING GANJAR PRANOWO ON YOUTUBE GANJAR PRANOWO (Vol.

, Issue 01).

Habibullah Arief, M., Diambang Ramadhany, E., Rapita Kun Panuluh, M., Digital Business Studies, P., & Dr Soebandi, U. (2023).

Analysis of the Influence of Instagram Social Media on Online Shopping Behaviour with SEM-GesCa. Simki Economic Journal, 6(1), 282-292. https://jiped.org/index.php/JSE

Indrawan, J., Elfrita Barzah, R., & Simanihuruk, H. (2023). INSTAGRAM AS A POLITICAL COMMUNICATION MEDIUM FOR MILLENNIALS. EXPRESSION AND PERCEPTION: A JOURNAL OF COMMUNICATION SCIENCE, 6(1), 109-118.

https://doi.org/10.33822/jep.v6i1.4519

Martha, Z. (2021). The Use of Social Media Features Instagram Stories as a Communication Media (Vol. 3, Issue 1).

Sugiyono, D. (2010). Understanding qualitative research.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 IJTIHAD

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Flag Counter 

Ijtihad Visitor 

Creative Commons License

Ijtihad by Fakultas Syari'ah UIN Imam Bonjol Padang is licensed under a Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)

 

EDITORIAL OFFICE

Fakultas Syariah UIN Imam Bonjol Padang

Kampus III UIN Imam Bonjol Padang

Jl. Balai Gadang Kec. Koto Tangah, Kota Padang, Sumatera Barat 25171